Why The Business Jet Engine®?

Why The Business Jet Engine®?

Many of you may already know that in September The Business Jet Engine was launched; both as a book and online - but do you know why I created it? 

From my first career as a product designer to my second career as a coach, I've always wanted to create tools to help people be more effective in business, leadership and life. Working with small business owners I soon identified;

"Few business owners have been trained in business"

Stuck on the Runway?

Stuck on the Runway?

What are Strategic Goals?
And why are they so hard to achieve?

Strategic goals are those that will have a significant impact on your business in the long-term. This might include creating a new offering, increasing your capacity or implementing new systems to make you more efficient.

Test - Refine - Implement

Test - Refine - Implement

With the best possible solution identified...
Will you apply it fully - or first, test and refine?

Problem solving: part 3 - We have clearly defined our problem and created multiple options to find our best possible solution, now we must implement that solution. However, this is not the end our problem solving task - without testing we cannot truly know that our best possible solution will really solve the problem we are trying to fix.

One - Thirteen - Twenty-One?

One - Thirteen- Twenty-One?

Having clearly defined your problem...
have you really explored enough options for a better solution?

In our May Newsletter we looked at a 5 Stage Problem Solving process and highlighted the importance of clearly defining the problem you are trying to solve. This month we're focusing on the need to create as many options as possible if you want to improve your current level of thinking.
 

"We cannot solve problems using the same level of thinking
that created them" - Albert Einstein