22/10/2018

"Buzz... did you check the fuel?"

"Buzz... did you check the fuel?"

If you know where you're going...
Have you considered your finances?
And what you'll need to get there?


With the Sales & Marketing loop in our Business Jet Engine improved, you should have more customers coming through the business, having a great experience and recommending you. At this point, many business owners find they're working really hard to service their new clients - but with no additional money in the bank.

The next part of our story looks at the fuel in your engine, which we liken to the cash in your business. Without which, you simply can't operate.

25/09/2018

Back to the Future

Back to the Future


Are you ready for the future?
Do you know how your customers will be changing?
Will you adapt to change with them?


When we talk about Future Strategy in The Business Jet Engine model, we don't mean business planning. Future Strategy relates to market intelligence and your ability to change with your clients into the future.  

20/08/2018

Shoes, Shirt ...and Pistol?

Shoes, Shirt ...and Pistol?

Are you marketing to your existing customers?
Do they know everything you can do for them?
Are they fully prepared for their journey ahead?


One of the most costly and time consuming activities of any business is acquiring new customers. In fact, it can be 5 times more expensive than retaining an existing customer! This month we're looking at re-marketing; the process of giving maximum attention to your already hard won customers.

24/07/2018

What's the Missing X?


What's the Missing X?


What do your customers truly value?
Are they telling you themselves?
Do you know what they really want from you?


If we're trying really hard to create happy customers, it's a good idea to make sure it's working. We need to be listening to our customers, understanding their experience with our business, and making improvements or changes that align with their expectations. This is all about customer feedback.