Deal... or No Deal?

Deal... or No Deal?

Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?

With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The Perfect Match) - you'll then need a successful sales process to turn enquiries into new business.

The Perfect Match

The Perfect Match

Communication is the key to good marketing...

Are you delivering the right message,

at the right time, to the right people?

As an introduction to sales and marketing, in our previous email we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at marketing - which we describe as the AIR in your Business Jet Engine.

Mixed or Matched Messages

Mixed or Matched Messages

Your customers are on a journey.

Do you know where they're at...
and is what you offer appropriate
to where they want to go?

For many businesses, sales and marketing is the key driver of growth - and therefore justifies time and effort perfecting it. In the next few articles we shall explore this in more detail. To start with an overview, let's look at the customer sales journey.

Amazing Journey - Wrong Direction

Amazing Journey - Wrong Direction

It doesn't matter how fast you travel...
if you arrive at the wrong destination.

Do your operations really serve you?

First - what are operations?
Operations are all the systems and process that help you deliver your product or service; this might be how you manufacture and deliver goods, how you organise work flow, how you run projects from start to completion, or how you process invoices. They are all the things you do on a repeat basis that make your business run.