Mixed or Matched Messages

Mixed or Matched Messages

Your customers are on a journey.

Do you know where they're at...
and is what you offer appropriate
to where they want to go?

For many businesses, sales and marketing is the key driver of growth - and therefore justifies time and effort perfecting it. In the next few articles we shall explore this in more detail. To start with an overview, let's look at the customer sales journey.

Amazing Journey - Wrong Direction

Amazing Journey - Wrong Direction

It doesn't matter how fast you travel...
if you arrive at the wrong destination.

Do your operations really serve you?

First - what are operations?
Operations are all the systems and process that help you deliver your product or service; this might be how you manufacture and deliver goods, how you organise work flow, how you run projects from start to completion, or how you process invoices. They are all the things you do on a repeat basis that make your business run.

50 Shades of Love

50 Shades of Love

Do your customers feel loved and cared about?
Or do they feel you're indifferent?

No business can survive without customers, and we know it's far more effective to retain customers than to constantly seek out new ones. To retain existing customers they need to feel looked after, that their needs really matter to you, and they're not just a sales figure.

Giving and Receiving

Giving and Receiving

Is networking your main source of new business?
Are you one of the many who don't respect the basics?

In the run up to Christmas we find ourselves invited to many networking meetings with festive jumpers galore. We enjoy networking; having the chance to meet new people and catch up with clients and contacts. 

Some of you may be experienced pros at networking, and for others it may be new, or perhaps daunting. In either case, it is important that we do not forget the true value and purpose of networking.