Growing Tech Solutions in Eastbourne

Growing Tech Solutions in Eastbourne

Tom and Joel Fielder, directors of inspiring tech firm Switchplane, share their journey; from two engineers coding in a bedroom, to one of the largest digital agencies in the region.

Joel: When we first started, just in a bedroom, it was touch and go whether we would carry on. We decided to take the plunge and move into an office in the town centre, it was massively high risk - we didn’t have the money for rent after month three - but we were glad we did as we quickly picked up a couple of big clients.

The problem we had, was that we were technically good, we can do coding all day long, but when it came to running the business; taking on staff, trying to work out our marketing plan, that’s where we had the problem. And I think that’s a common problem for small business owners.

5 Star Raves?

5 Star Raves?

Are you creating happy customers?
Do you know what they are saying about you?

One of the key aspects of customer service, as touched on in 50 Shades of Love, is creating customer delight, resulting in happy customers. Consider, how important happy customers are to the future success of your business.

Deal... or No Deal?

Deal... or No Deal?

Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?

With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The Perfect Match) - you'll then need a successful sales process to turn enquiries into new business.

The Perfect Match

The Perfect Match

Communication is the key to good marketing...

Are you delivering the right message,

at the right time, to the right people?

As an introduction to sales and marketing, in our previous email we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at marketing - which we describe as the AIR in your Business Jet Engine.