21/04/2017

Go! - Go! - Grow!


Go! - Go! - Grow!

Is your growth plan working?
And if not - are you working consistently?



Spring is the season for growth - but are you seeing the fruits of your labour?

We started the year creating plans; goals and actions to ensure we grow. Then KPIs; keeping track of our actions against those plans.

So how much progress have we made so far?
And the real question - are we even following the plan?

17/03/2017

Brighter - Louder - Sexier


Brighter - Louder - Sexier


Survival of the fittest!
What's your competitive advantage?

This month's newsletter is all about competitive advantage. So we need to consider two things:
  1. In what area do you compete? - Your niche
  2. What gives you an edge? - Your competitive advantage

1. Your Niche
The first priority for your business is to know what market place you compete in and are you providing the right solution?

There are two sides to this question:
What are the problems you are great at solving for your clients?

What are the problems your clients will pay to have solved?

17/02/2017

Stop - Look - Listen


Stop - Look - Listen

You've got your plans in place.
But how do you know you're on track for success?


In January we took time for thinking, planning, and preparing our next move. Now that we know where we're going and how we're going to get there, we need to evaluate our progress along the way.

Are we hitting the right checkpoints, at the right time, and in the right order?

When a Boeing 777 sets off from Gatwick with 350 passengers, and a hold full of luggage, the pilot has more than a vague idea of where to point the plane. The dashboard is full of dials to help the pilot monitor global position, air speed, altitude, time travelled, fuel levels, engine performance etc. Ensuring that when the plane touches down it lands not only in the right country, but at the right airport and with 350 happy passengers!

20/01/2017

Stop - Reflect - Plan



Stop - Reflect - Plan


Are you rushing blindly into the new year?
OR - taking time to plan your next move?

The new year deserves a new plan. A fresh view on how we want to improve our business. Before jumping into action - this is a great time for thinking, planning, and preparing.

If we're going to be strategic, we want to improve the areas that will have the greatest long-term impact to make our efforts worthwhile. We want to focus on the 20% that will make the biggest difference (if you don't know the 80/20 rule it's well worth learning).