23/05/2018

Deal... or No Deal?


Deal... or No Deal?

Love it or hate it...
Selling or being sold to...
Should it be pressure or pleasure?


With your prospective clients moving through your Customer Sales Journey (see Mixed or Matched Messages) and marketing messages tailored to your target audience (see The Perfect Match) - you'll then need a successful sales process to turn enquiries into new business.

10/05/2018

The Perfect Match

The Perfect Match

Communication is the key to good marketing...

Are you delivering the right message,

at the right time, to the right people?

As an introduction to sales and marketing, in our previous email we looked at the Customer Sales Journey: Mixed or Matched Messages. Now, let's take a closer look at marketing - which we describe as the AIR in your Business Jet Engine.