Back to the Future

Back to the Future

Are you ready for the future?
Do you know how your customers will be changing?
Will you adapt to change with them?

When we talk about Future Strategy in The Business Jet Engine model, we don't mean business planning. Future Strategy relates to market intelligence and your ability to change with your clients into the future.  

Shoes, Shirt ...and Pistol?

Shoes, Shirt ...and Pistol?

Are you marketing to your existing customers? Do they know everything you can do for them? Are they fully prepared for their journey ahead? One of the most costly and time consuming activities of any business is acquiring new customers. In fact, it can be 5 times more expensive than retaining an existing customer! This month we're looking at re-marketing; the process of giving maximum attention to your already hard won customers.

What's the Missing X?

What's the Missing X?

What do your customers truly value?
Are they telling you themselves?
Do you know what they really want from you?

If we're trying really hard to create happy customers, it's a good idea to make sure it's working. We need to be listening to our customers, understanding their experience with our business, and making improvements or changes that align with their expectations. This is all about customer feedback.

Growing Tech Solutions in Eastbourne

Growing Tech Solutions in Eastbourne

Tom and Joel Fielder, directors of inspiring tech firm Switchplane, share their journey; from two engineers coding in a bedroom, to one of the largest digital agencies in the region.

Joel: When we first started, just in a bedroom, it was touch and go whether we would carry on. We decided to take the plunge and move into an office in the town centre, it was massively high risk - we didn’t have the money for rent after month three - but we were glad we did as we quickly picked up a couple of big clients.

The problem we had, was that we were technically good, we can do coding all day long, but when it came to running the business; taking on staff, trying to work out our marketing plan, that’s where we had the problem. And I think that’s a common problem for small business owners.